Unwrapping Afterpay’s 2024 Holiday Trend Report: From Bold Fashion Looks, High-Tech Beauty, and Must-Have Home & Travel Essentials
Consumer shopping insights based on Afterpay data unveil the top trends and must-haves across fashion, beauty, home and travel heading into the holiday season
The holidays are around the corner, and Afterpay’s 2024 Holiday Trend Report reveals the season’s defining trends across bold fashion looks, high-tech beauty tools, elevated home finds, and must-haves for winter travel. Leveraging Afterpay’s first-party purchasing data, the bi-annual trend report offers a look into what consumers are eyeing and shopping for now in anticipation of the upcoming holiday season.
Mob Wife 2.0
Fall is the perfect season to fully embrace the bold and lavish mob wife aesthetic that first took over social media feeds eariler this year, and continues to make waves in 2024. This season, expect next-level glamor elevated with an abundance of faux fur, animal prints used as neutrals, leather dresses, tailored metallic garments, and metallic shoes.
- Animal Print Coat +223%
- Leather Coat +41%
- Leather Dress +15%
Adding to the opulence, Afterpay is seeing brooches emerging as a new unisex statement piece, adorning lapels and pockets for an extra touch of glam.
- Brooches +78%
- Silver Cuffs +165%
- Red Accessories +292%
A Lowkey Difference
In the era of self-expression, subtle customization is becoming the key to doing so with the help of accessories for your accessories. Charms offer a fantastic way to personalize accessories and allow for endless customization, whether for your phone, purse, wallet, shoes or backpack.
Anthropologie Cherry Lips Bag Charm
- Phone Charm +746%
- Bag Charm +32%
Vintage fashion is more than just a trend; it’s a movement towards individuality, sustainability, and a deeper appreciation for the past. The realm of vintage fashion is continuously offering thrilling discoveries, and Afterpay continues to see a steady rise in key vintage-inspired pieces that allow individuals to differentiate themselves among the many.
- Vintage Leather Jacket +192%
- Vintage Trench Coat +251%
- Vintage Silver Accessories +168%
- Vintage Knee High Boots +409%
The Hostess with the Mostest
While the holidays can be the most wonderful time of the year, it can also be one of the most stressful, particularly for those taking charge of the parties this season and hosting family or friends. Elevating your space with small elements that are both decorative and functional, such as candles, tumbler sets and even small lamps are great for creating the perfect, warm and inviting ambiance on a budget.
- Charcuterie Board +58%
- Candles +183%
- Cookbook +13%
- Oil Diffuser +15%
- Board Games +71%
When Tech Meets Wellness
Technology is transforming the way we approach self-care and beauty routines, blending cutting-edge technology with traditional beauty practices. From tech-based wearables to sleek, dual purpose beauty tools, Afterpay expects these beauty and wellness solutions backed by science to be at the top of holiday wish lists this season.
- Smart Eye Massager +379%
- Smart Eye Mask +192%
- Smart Sleep Clock +132%
- Toothbrush Sterilizer +59%
- Smart Water Bottle +7%
The Great Holiday Escape
Consumer desires to travel aren’t waning even as we transition to the colder months. Whether planning to hit the slopes or escape to warmer weather, travel essentials such as chic-yet-durable carry-on luggage, along with helpful organizational items such as packing cubes and travel mirrors are a must for the busy season, experiencing triple digit increases on Afterpay.
- Carry On Luggage +101%
- Packing Cubes +176%
- Travel Mirror +149%
As the colder months approach, Afterpay is also seeing stylish, warm and functional snow gear on the rise for everyday wear. Items like snow boots, goggles, and jumpsuits are seamlessly transitioning après ski looks from the mountains to the streets, with comfort-driven high fashion being the key to this blend of style and functionality.
Slope Siren Black Diamon Ski Suit
- Snow Goggles +170%
- Ski Jumpsuit +501%
- Snow Boots +455%
Afterpay remains the go-to destination offering a seamless shopping experience that gives every shopper access to these exciting trends as they’re happening, with flexibility at checkout and the option to pay overtime.
For all of the latest lifestyle insights revealed by Afterpay’s Holiday Trend Report, read the full report here.
Methodology:
The year-over-year (YoY) increases below were calculated by analyzing sales and shopping patterns from June 1 – August 31, 2024 compared to the same period in 2023.