Ideal World Offers Clearpay For Flexible Payments On TV Shopping

June 15, 2022United Kingdom

TV shopping channel Ideal World TV partners with Clearpay for flexible payments

LONDON, June 15, 2022 TV shopping channel Ideal World TV has partnered with Clearpay, a leader in “Buy Now, Pay Later” payments known as Afterpay outside the UK and Europe, to offer increased payment flexibility and choice to its customers. Joining over 9,500 merchants already partnering with Clearpay, Ideal World is the first TV shopping channel in the UK to offer Clearpay.

Ideal World TV, one of the UK’s leading multi-channel home shopping channels, will also be available to customers online via IdealWorld.TV, allowing them to select Clearpay to spend responsibly and pay for their purchases in four instalments over six weeks. The website will feature on Clearpay’s Shop Directory, exposing the brand to its three million active consumers. 

Rich Bayer, Clearpay’s UK Country Manager, said: “We’re delighted to partner with Ideal World. Nearly two thirds of our customers are Millennials and Gen Z, and we know that these generations use our product because it is a flexible budgeting tool that helps them to purchase what they need, whether that’s online, in store or now, via TV shopping. 

“In 2021, our customers saved up to £28 million in credit card fees by making purchases with Clearpay, and our inbuilt protections mean Ideal World TV customers can use Clearpay safe in the knowledge that they cannot build up revolving debt that comes with credit card payments.”

Hamish Morjaria, CEO of Ideal World TV, commented: “We are always looking to enhance the shopping experience for our customers, and we know that they value being able to split payments for their purchases. With its 4.8 out of 5 Trustpilot score and a clear focus on putting the customer first, Clearpay was the obvious partner for us. We’re excited about the opportunities the partnership will bring both in terms of offering value to our customers and reaching a broader customer base.”

Within the partnership, Clearpay will have advertising slots on the Ideal World channel and within its programme when it airs on ITV.   

Five facts about Clearpay: 

  • Clearpay is completely free for customers who pay on time;
  • If customers miss a payment their account is immediately made unavailable so that they cannot accrue more debt or fall into revolving debt;
  • Clearpay does not report to credit agencies and will not impact a customer’s credit score;
  • Globally, 90% of Clearpay transactions are made with a debit card; 
  • Over the 12 months ended March 2022, 95% of instalments were paid on time and 98% of purchases incurred no late fees.

Click here to find out more about Clearpay.




About Clearpay (Afterpay Limited) 
Afterpay Limited, known as Clearpay in the UK and Europe, is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four instalments. The service is completely free¹ for customers who pay on time – helping people spend responsibly by paying over four instalments without incurring interest. As of March 31, 2022, Afterpay is offered by more than 144,000 of the world’s favourite retailers and more than 20 million active customers have adopted the service

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).


About Ideal World TV
For over 20 years, Ideal World TV has broadcast TV shopping across Satellite, Freeview, Cable and on

the internet, and is one of the UK’s leading multi-channel home shopping channels. 

Selling products in numerous industries, including home, garden, fashion, technology and beauty,

Ideal World TV has the infrastructure retailers need to broadcast high-quality, live-shopping video

streams on TV, and across the landscape of social media and the internet.

UK customers can watch Ideal World on Freeview channels 51, ITV midnight until 3AM, Sky channel

664, Freesat 812, Virgin 747 or live on its transactional website

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