Clearpay’s Rich Bayer steps into UK CEO role

DISTRIBUTED-WORK-MODEL/LONDON, 24 July, 2025 – Clearpay, a leader in Buy Now, Pay Later, today announced that UK Country Manager, Rich Bayer, is stepping into the newly formed CEO of Clearpay role, effective immediately.

Clearpay launched in the UK in 2019, and Rich has led the business for more than four years, during which time he has been instrumental in driving growth. He leads nearly 100 employees and sits on the board of Clearpay Finance Ltd.  

Nick Molnar, Co-founder of Clearpay and Head of Global Sales and Marketing at Block, said: “Rich has a relentless focus on results, and a passion for both our merchant partners and our customers. These skills, aligned with his approachable and insightful nature, make him the ideal candidate to lead Clearpay forward. With Buy Now, Pay Later regulation on the horizon, I’m confident that under Rich’s leadership, Clearpay will continue to thrive.”

On his appointment, Rich Bayer said: “The Clearpay business model has transformed the traditional credit model. We have given Brits the opportunity to buy what they need without having to contend with revolving debt or high interest rates. For our merchant partners, we consistently drive results in the form of new customers and incremental revenue. I’m thrilled to step into the CEO role and will continue to help both our merchant partners and customers  benefit from our customer-centric product.”

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About Clearpay
Clearpay is transforming the way we pay by allowing anyone to buy products immediately and pay over time – enabling simple, transparent, and responsible spending. We are on a mission to power an economy in which everyone wins. 

Clearpay is known as Afterpay outside the UK and is available in Australia, Canada, New Zealand, and the United States. It is offered by thousands of the world’s favourite retailers and used by millions of active global customers. Clearpay is a wholly owned subsidiary of Block, Inc. (NYSE: XYZ).

Five facts about Clearpay: 

• The service is completely free for customers who pay on time
• If a customer misses a payment, their account is paused so that they cannot accrue more debt or fall into revolving debt
• Capped late fees apply for late payment instalments
• Globally, 90% of Clearpay transactions are paid for with a debit card 
• Globally, 96% of instalments were paid on time 2024