Clearpay Expands With wilko, MAC, Jo Malone, URBN & Online4Baby To Offer Customers Flexible Payments

May 16, 2023United Kingdom

Clearpay welcomes wilko, Online4Baby and OnBuy as online retailer partners

MAC, Jo Malone, Cosmetic Company Stores, Le Labo, Tom Ford, Too Faced and URBN (owner of Urban Outfitters, Anthroplogie and Free People) expand partnerships from online to include in store

LONDON, May 16, 2023 —  Clearpay, a leader in Buy Now, Pay Later (BNPL), has announced partnerships with household and garden retailer wilko, parenting favourite Online4Baby and one of Europe’s fastest growing ecommerce businesses OnBuy allowing these retailers to offer online customers more flexible payment options. Following successful customer uptake at their online checkouts, leading beauty brands MAC, Jo Malone, Cosmetic Company Stores, Le Labo, Tom Ford, Too Faced and URBN (owners of Urban Outfitters, Anthropologie and Free People) have expanded Clearpay’s pay-in-4 service from online to now include their in-store checkouts.

Latest UK figures show that BNPL was used in 14% of all online purchases in March 2023, up from 12% in January 2023, indicating that consumers are increasingly preferring the flexibility of BNPL, which allows them to manage their budgets and spend responsibly, without the risk of falling into revolving debt.

For its retail partners, Clearpay is more than a payment provider as it provides increased brand visibility, increased conversion rates and higher average order values. Its recent bi-annual shopping event, Clearpay Day, took place at the end of April and saw growing consumer demand. There was a 31% increase in the number of customers referred to merchants via Clearpay’s Shop Directory. Other highlights include:

  • 33% average uplift in merchant sales; 
  • 38% average increase in new customers making purchases using Clearpay
  • 63% increase in daily average sales in the “home” vertical
  • More than 90% of customers shopped via mobile devices 
  • 96% of transactions were made by debit card, indicating that shoppers took advantage of the deals on offer, while continuing to use Clearpay as a budgeting tool

Rich Bayer, UK Country Manager at Clearpay, said: “In March 2023 alone, Buy Now, Pay Later was used by consumers to make £1.2 billion worth of orders1 and we expect this number to continue to grow. Our retail partners are seeing the value that Clearpay brings to their businesses, as we help to drive more customers to them – globally we send one million customers to our merchants every day. We’re delighted to welcome our new retailers on board and to expand our services in-store with partners who already see the benefits of Clearpay online, and we look forward to helping them grow their businesses.”

Ben Exall, wilko digital director, said: “Respecting our customers’ time and hard-earned cash are key drivers for any improvements to our customer experience.  Working with Clearpay means we’re able to offer even more choice and easier ways to pay and we’re excited by this new partnership.

Clearpay is transforming the way customers pay for products with purchases in four interest-free instalments over six weeks*. 

Five facts about Clearpay: 

  • The service is completely free for customers who pay on time
  • If a customer misses a payment, their account is paused so that they cannot accrue more debt or fall into revolving debt
  • Capped late fees apply for late payment instalments
  • Globally, 90% of Clearpay transactions are made with a debit card 
  • Globally, over the 12 months ended March 2022, 95% of instalments were paid on time and 98% of purchases incurred no late fees

Click here to find out more about Clearpay.

* Clearpay is credit. T&Cs and late fees apply.


About Clearpay (Afterpay Limited)  

Afterpay, known as Clearpay in the UK and Europe, is transforming the way we pay by allowing anyone to buy products immediately and pay over time – enabling simple, transparent, and responsible spending. We are on a mission to power an economy in which everyone wins. Afterpay is offered by thousands of the world’s favourite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).

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