BrandAlley, Boden, UGG® and Footasylum Partner With Clearpay To Offer Customers Flexible Payments

November 15, 2022United Kingdom

LONDON, November 15, 2022 —  Clearpay, the leader in Buy Now, Pay Later (BNPL), has announced partnerships with premium fashion and lifestyles favourites BrandAlley, Boden and UGG®allowing them to offer online customers more choice in payment methods so they can manage their budgets and spend responsibly ahead of the Christmas shopping season. Leading street and sportswear retailer Footasylum, is incorporating Clearpay’s omnichannel service to offer ‘pay-in-4’ to customers both online and in-store.

These top-tier brands join the Clearpay platform as shoppers continue to select the service in growing numbers. Clearpay’s recent Festive Forecast reveals that one in 10 Brits plan to use BNPL to manage their finances and budget during the Christmas season. The research also states how fashion – from clothing to footwear and accessories – will be the most popular gift to buy and to receive.

Clearpay retailers benefit from increased brand visibility, increased conversion rates and higher average order values because of the payment flexibility offered by Clearpay. Its recent  bi-annual shopping event, Clearpay Day, took place at the end of October and saw growing consumer demand. There was a 6% increase in the number of customers referred to merchants via Clearpay’s Shop Directory, nearly half of which (43%) were to small business merchants. Other highlights include:

  • 14% average uplift in merchant sales; 
  • 21% average increase in new customers making purchases using Clearpay
  • 17% increase in daily average sales in the “department stores” vertical
  • 91% of customers shopped via mobile devices 
  • 96% of transactions were made by debit card, indicating that shoppers took advantage of the deals on offer, while continuing to use Clearpay as a budgeting tool¹. 

Rich Bayer, UK Country Manager at Clearpay, said: “While Clearpay is a payment provider, our existing merchants also increasingly value the marketing support that we offer. With initiatives like Clearpay Day, we give merchants opportunities to reach new customers and boost sales, while our customers benefit from savings  with their favourite brands.”

Rob Feldmann, CEO at BrandAlley, said: “Our customers are savvy shoppers and smart with their money, so our partnership with Clearpay will appeal to those looking for a simple and safe BNPL payment option. Clearpay doesn’t charge interest and customers can choose to pay early too if they wish. These features are helpful for many, especially in the run up to Christmas. From a business perspective, Clearpay offers us access to a number of marketing initiatives like its Shop Directory and Clearpay Day, all of which help us to grow our customer base.”

Peter Callaghan, Trade and Marketing Director at Boden, said: “Offering choice and flexibility when it comes to payments is a big part of improving our overall customer experience and we’re delighted to be able to do this with Clearpay in the lead up to Christmas.”

Clearpay is transforming the way customers pay for products with purchases in four interest-free instalments over six weeks*. 


Five facts about Clearpay: 

  • The service is completely free for customers who pay on time. 
  • If a customer misses a payment, their account is paused so that they cannot accrue more debt or fall into revolving debt. 
  • Capped late fees apply for late payment instalments. 
  • Globally, 90% of Clearpay transactions are made with a debit card. 
  • Over the 12 months ended March 2022, 95% of instalments were paid on time and 98% of purchases incurred no late fees.

Click here to find out more about Clearpay.

* Clearpay is credit. T&Cs and late fees apply.



About Clearpay (Afterpay Limited)  

Afterpay, known as Clearpay in the UK and Europe, is transforming the way we pay by allowing anyone to buy products immediately and pay over time – enabling simple, transparent, and responsible spending. We are on a mission to power an economy in which everyone wins. 


Afterpay is offered by thousands of the world’s favourite retailers and used by millions of active global customers. Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).


¹Clearpay Day figures compared against a baseline, which is calculated using the average of the last three weekends. 

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