Boots and Clearpay Partner to Launch ‘Beauty Unwrapped’ Experience at Westfield London
Boots and Clearpay, the leader in Buy Now, Pay Later, have teamed up to launch the ultimate festive experiential beauty pop up to delight shoppers at Westfield London. Beauty Unwrapped will run from 16th – 23rd December.
Designed to look like a giant gift box and located in the central Atrium, the experiential activation will have three zones. These include: a Concierge where guests will be welcomed and have the chance to ‘Spin to Win’ for a beauty prize from Boots, a Festive Nail Art station and a Christmas Party Looks makeup bar. In addition, shoppers can scan a special QR at the pop-up that will give them £5 off at Boots Westfield on £10 spend or more when paying with Clearpay.
Ahead of its launch, the activation will be promoted across 93 high impact digital screens at both Westfield London and Westfield Stratford City.
Commenting on the launch of the Beauty Unwrapped activation, Grace Charge, Head of Brand Experience and Partnerships – Europe at Unibail-Rodamco-Westfield, said: “We’re delighted to be partnering with Boots and Clearpay and helping them to create a memorable brand moment that shoppers will enjoy. Christmas is an incredibly busy time and it’s this kind of activation that really helps brands stand out and connect with both new and existing consumers.”
In addition to the Boots and Clearpay activation, Lush is launching The Lush Lounge, a new beauty and wellness activation for Christmas shoppers in Westfield London’s front atrium. Inviting passersby in between the 9th –20th December, the sensory lounge-like space is free to enter and will offer a concierge style of service for ordering online, click&collect and sampling. As well as interacting with Lush’s most popular products and discovering the new Christmas range, guests can expect surprises and delights with acts of kindness and care from Lush’s staff.
Dior will also be returning to both Westfield centres in the capital and showcasing their luxury fragrances ahead of Christmas with stands at Westfield London and Westfield Stratford City between the 5th – 28th December. The stands will help to guide consumers through Dior’s range of signature scents and offer up samples to test ahead of their Christmas shopping.
For more information on experiential activity at Westfield centres, visit: https://westfieldrise.com/
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Notes to editors:
Full list of upcoming pop-up experiences:
- Lush (9th – 20th December) – Front Atrium, Westfield London
- Boots x ClearPay (16th – 23rd December) – Atrium, Westfield London
- Dior (5th – 28th December) – Westfield London and Westfield Stratford City
For further information please contact:
About Westfield Rise
Westfield Rise is Unibail-Rodamco-Westfield’s in-house media, brand experience and data partnerships agency in headquartered in London and Paris. With the ability to leverage the entire URW portfolio over 12 countries, 80 shopping centres and 53 flagships, Westfield Rise collaborates with media partners, agencies, and brands to create campaigns and activations. Services include: our intelligent media network, domination media, pop-ups, brand experiences (experiential and events), product and concept testing, data and analytics. In line with URW’s purpose to Reinvent Being Together, Westfield Rise ignites new opportunities for brands and creates extraordinary, shared experiences for visitors, through our digitally connected platform of world-class destinations.
For more information, please visit http://westfieldrise.com
About Westfield UK
Unibail-Rodamco-Westfield has two prime flagship shopping and leisure destinations in the UK – Westfield London and Westfield Stratford City. Both offer an innovative and dynamic place for a new generation of consumers to shop, to eat and create experiences.
Westfield London at White City, West London, is now the largest retail destination in Europe following its £600m expansion in 2018. Anchored by M&S, Next and John Lewis & Partners, Westfield London houses 450 retail outlets including 20 luxury brands within The Village. Westfield London also offers 80 exciting eating concepts and the UK’s biggest cinema, Vue Westfield. In addition to the recently launched Exhibition London, a 3,000-capacity events venue, the centre features a large central Atrium and an outdoor events and entertainment space, Westfield Square, which play host to experiential, cultural and educational events throughout the year.
Located in East London, Westfield Stratford City is anchored by leading UK retailers John Lewis & Partners, Waitrose, and M&S, and is home to over 350 stores and more than 80 places to eat and drink. A key leisure destination for London, Westfield Stratford City is home to three hotels, the UK’s largest All Star Lanes bowling alley, a 20-screen all-digital Vue cinema and London’s largest Casino by Aspers. The centre has been a catalyst for the regeneration of East London, bringing around a million shoppers every week, as well as jobs, tourism, and investment to the local community. As one of the first pieces of the London 2012 Olympic legacies, by 2027, it is estimated that £25bn will be invested in the area. Westfield Stratford City is also a founding partner and official Sponsor of the East Bank Development, the cultural and education quarter in the Olympic Park, featuring London College of Fashion, the V&A Museum including a partnership with the Smithsonian Institution and Sadler’s Wells.
@westfieldlondon // @westfieldstrat