Afterpay’s Mystery Market returns with a futuristic virtual-reality twist this Afterpay Day

March 20, 2025Australia

Score free prizes totaling over $100k from Webjet, THE ICONIC and more

  • Mark your calendars: The nation’s favourite bi-annual shopping event returns bigger than ever this 20 – 23 March 
  • For one day only in Sydney, Afterpay’s ‘Mystery Market’ returns offering 1,000+ Afterpay customers the chance to step into the future of retail through a virtual reality (VR) powered experience – unlocking free gift vouchers from THE ICONIC, Webjet, JD Sports, and more, worth up to $1,000
  • Afterpay Day is the 2nd largest brand-led retail sales event on the calendar, with thousands of deals and offers from Australia’s favourite brands, including Jetstar, Dyson, H&M, and Sephora.

DISTRIBUTED-WORK-MODEL/MELBOURNE – 20 March 2025: Get ready, Australia! Afterpay Day, the nation’s favourite bi-annual shopping event, returns bigger than ever with unbeatable deals and exclusive offers from thousands of your favourite brands.

Mark your calendars: the four-day event will formally kick off at 8 AM AEDT on Thursday 20 March, running through to Sunday 23 March, with up to 70% off retailers across travel and tech to fashion and beauty, homewares and pet accessories. 

Afterpay’s Mystery Market Returns with a Futuristic Twist

For one day only, leading buy-now-pay-later (BNPL) platform, Afterpay, is offering more than 1,000 lucky Australians the chance to step into the future of retail at its Mystery Market. The immersive VR adventure will allow participants to open a portal to endless possibilities, scoring sought-after products and experiences from Australia’s top brands. Simply flash your digital Afterpay Card, don an VR headset, and enter the digital realm to unlock your prize.

Blurring the lines between IRL and URL, this next-gen shopping experience will bring digital rewards to life in real time – showcasing the evolution of customer engagement in futuristic retail settings.

Unlock Exclusive Products and Experiences

Shoppers inside the Mystery Market will vie for the chance to nab a gift voucher from one of Australia’s most popular retailers. Participants could be jetting across the globe with Webjet ($1,000), strutting in the latest fashion from THE ICONIC ($500) or H&M ($100), or sporting a pair of Adidas Sambas from JD Sports ($200). The prizes on offer also include vouchers from eBay ($250), DoorDash ($100) and Prezzee ($50).

How to secure your spot! 

Entry to the Mystery Market is simple. Download the Afterpay app, set up the Afterpay card, and be among the first 1,000+ people lined up when the Mystery Market opens at 8:00 AM AEDT, Thursday 20 March, at Pitt St Mall (outside ZARA). It’s first-come, first-served, so get in early for your chance to secure a spot and unlock a prize!

Kevin Azzopardi, Trade and Partner Marketing Director, ANZ, Afterpay said: “This Afterpay Day, we’re reimagining retail with an experience that blends technology, innovation and the thrill of discovery. The Mystery Market is more than just a shopping event – it’s a glimpse into the future, where cutting-edge VR transforms the way customers interact with brands. 

“Amidst the noise of traditional sales, Afterpay is leading the charge in creating immersive, shareable moments that captivate and engage, redefining what customers expect from sales events. We can’t wait to set the stage for the future of shopping and watch Aussies walk away with something extraordinary.”

Get ready for March 20, and join Afterpay in Sydney’s Pitt Street Mall for the launch of Afterpay Day to experience the immersive Mystery Market!

Stay tuned for more information on Afterpay Day.

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