Afterpay Joins Babylist to Welcome Families to ‘Babylist Cribs New York,’ An Experiential Pop-Up in Brooklyn
Afterpay extends its omnichannel partnership with Babylist by offering families a more flexible way to complete their registry
Afterpay, the leader in “Buy Now, Pay Later” payments, announced today that it has partnered with Babylist, the leading vertical marketplace and commerce destination for baby, to participate in Babylist Cribs New York, an experiential pop-up in Brooklyn from May 13th through May 22nd.
After a successful pop-up event in Los Angeles earlier this year, Babylist’s ‘Cribs New York’ will take place in a modern Brooklyn home outfitted with the latest baby and parenting must-haves. Throughout the experience, guests will have the opportunity to explore room-by-room – from kitchen to nursery, office to playroom – and engage with editor-selected products, build their baby registry using QR codes, and purchase items online using the Afterpay app.
Babylist is part of Afterpay’s network of more than 120,000 global retailers, offering customers the ability to complete their registry and pay over time in four interest-free payments. From expecting parents to grandparents and everyone in between, the partnership allows growing families the ability to budget and pay for the products they need for welcoming baby.
“We are thrilled to be a part of the Babylist Cribs New York experience as we continue to expand our product offerings in the baby and parenting market,” said Zahir Koja, General Manager of Global Platforms and Partnerships at Afterpay. “Together, we can support families on their parenthood journey by offering a shopping tool that helps them budget and pay for the things they want and need while being financially mindful.”
Demystifying the registry process, Babylist provides a baby registry for parents and gift givers to plan, prepare, and shop for everything they need to welcome a new baby. Babylist leads the $67 billion baby products market as the trusted go-to solution for growing families, driving purchase decisions for more than 8 million people each year.
To celebrate the partnership, Afterpay will also be hosting an exclusive celebration for influencer and new mom, Christine Tran Ferguson at Babylist Cribs New York with prominent New York City-based parenting media and influencers.
To learn more about the Babylist Cribs New York experience, visit https://www.babylist.com/babylist-cribs. Reservations are required to attend Babylist Cribs New York and complimentary tickets will be available here beginning May 4.
For more information on Afterpay, please visit newsroom.Afterpay.com.
About Afterpay Limited
Afterpay Limited is transforming the way we pay by allowing customers to buy products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time – helping people spend responsibly without incurring interest. As of December 31, 2021, Afterpay is offered by more than 122,000 of the world’s favorite retailers and over 19 million active customers have adopted the service.
Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).
Christine KappCommunications Director, Afterpay