Afterpay Champions the Next Generation of Creators Through Innovative Experiences at New York Fashion Week

Designers BruceGlen, Colin LoCascio, and Private Policy create one-of-a-kind, inclusive programming for their RunwayX by Afterpay debut

Afterpay has launched a first of its kind program, RunwayX by Afterpay, that focuses on elevating the next generation of fashion designers and creators. Throughout the week, the eight designers participating in RunwayX – Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Sukeina, Private Policy, and Tia Adeola – are pushing beyond conventional boundaries to innovate around inclusivity, and accessibility. Private Policy, BruceGlen, and Colin LoCascio are pushing this boundary even further through exclusive programming with Afterpay for consumers. 

This season, genderless fashion brand Private Policy has partnered with Afterpay and AR fashion platform ZERO10 to bring three items from the AW ’23 runway to the streets. QR codes have been posted throughout lower Manhattan providing passerbyers the opportunity to be the first to try on designs that are walking down the runway this season. The three looks include Private Policy’s Baby Animals Shirt, a Furry Checker Coat, and a Diamond Bag, and will be available for try-on through the ZERO10 app. 

BruceGlen are identical twins, fashion designers and Ministers at The Church, earning the name ‘The Fashion Preachers.’ This is the fashion duo’s first-ever NYFW runway show, and this season they are partnering with Afterpay to give the community a chance to help design a garment walking down the runway. Consumers voted for their favorite color, material, and more in a “This or That” campaign on BruceGlen’s Instagram with the final look being unveiled for the first time at their runway show. With inclusivity at the core of both Afterpay and the BruceGlen brand, creating a community element for their show was a crucial element for their first season.

This is Colin LoCascio’s first season showing at NYFW, and as a native NYer, it was important to Colin to give back and include his community. Through his partnership with Afterpay, he hosted an open casting call giving everyday people who are a true representation of his brand the opportunity to walk in his first runway show. In addition to his open casting, Colin gave the next generation of creators the opportunity to take an active role in fashion week through his Afterclass workshop, in partnership with Afterpay. Hosted by Colin himself and Afterpay brand ambassador Zanna Roberts Rassi, Colin guided NYC fashion students to create his signature flower motif using fabric from previous collections (deadstock). The flower motifs will appear on one leather jacket, which will be front row at his show. 

 

To learn more about how Afterpay is transforming the future of fashion at NYFW, please visit the Afterpay newsroom at newsroom.afterpay.com or NYFW.com. Follow along on social media via @afterpayUSA and hashtag #AfterpayxNYFW.